Ho Chi Minh City is the most dynamic market in the country: new businesses are born every day, competing fiercely on Google, Facebook, TikTok, Zalo... In that context, website is not just a "digital business card" but a central sales - data - communication system. A good website helps businesses:
Attract leads from SEO/Ads/Referral, nurture and convert.
Optimize operating costs thanks to automating processes (scheduling, payment, CRM, email/ZNS).
Increase reputation thanks to professional UI/UX, high speed, clear content.
However, the market Web design in HCM is very exciting — there is a big difference in quality: some places use stereotyped templates, sketchy security, lack of documents in handover, no maintenance... To not "tuition" a second time, you need to firmly grasp the following 7 criteria before signing a contract.
1) Clear experience & portfolio ("real-life" assessment, not just good talk)
You need to find What?
Multi-industry implementation project: E-commerce, services, B2B, education, healthcare, real estate... Each industry has different conversion flows (shopping cart, booking, lead form, download documents).
Real website link to verify: go directly, test on mobile, check speed, see how to place CTA, menu structure, breadcrumb, listing page item/details.
Case study with index: % increase in traffic, leads, revenue after 1–3–6 months; challenges and solutions.
Quick Checklist
Get 3 sites in portfolio → measure PageSpeed Insights (Desktop & Mobile), check Core Web Vitals (FCP, LCP, CLS, INP).
See sitemap.xml – robots.txt, yes schema (Organization, WebSite, BreadcrumbList, Product/Service) no.
Check brand uniformity: color, font, spacing, illustrations.
2) Highly specialized design & programming team (UI/UX × SEO × Technical)
Minimum competency components minimum
UI/UX: proficient in grid layout, white space, hierarchy, CTA; Practice UX content (clear title, friendly micro-copy).
Front-end/Back-end: Next.js/React or suitable platform (WordPress, Headless CMS like Strapi/Sanity), understand optimal build, cache, CDN.
on-page SEO from the beginning: heading structure H1→H3, standard title/description, schema, canonical, Open Graph, Twitter Card, internal link.
Image & font optimization: WebP/AVIF compression, lazy-load, reasonable preconnect/preload; self-host the main font to reduce FOUT/CLS.
How to verify
Requires 1 mockup + design principles (Design System: color, font, spacing, component).
Ask on-page SEO rules: do they give specific checklists or just general statements?
See source code demo/staging: folder structure, naming, scalability.
3) Transparent working process (scope, acceptance milestones, handover documents)
A clear process helps save time, limit arising problems.
Sample process "right article"
Discovery: target interviews - customer portraits - features - integration (CRM, Zalo OA, payment gateway).
Sitemap & wireframe: determine access flow, conversion flow, layout of each type of page.
UI Design: interface design, component system; Finalize 1–2 rounds of specific revisions.
Development: front-end/back-end programming, CMS/CRM connection, SEO configuration, tracking.
UAT/QA: testing features, security, speed, cross-browser, mobile.
Handover – training: instructions for entering content, process update.
Warranty - maintenance: SLA response - processing, backup schedule, periodic upgrades.
Required contract
Detailed scope + timeline, number of repair cycles, quality standards (PSI/CLS/INP).
Warranty/maintenance: duration term, scope, response time.
Delivery: source code, data, instructions, infrastructure/analytics account.
4) Interface & features suitable for needs (according to business goals)
Do not stereotype templates
Templates can be fast but they easily "resemble" competitors and are difficult to expand. Design according to brand (color, font, image), message positioning, content tone.
Target tracking features
Sales: shopping cart, payment, shipping, vouchers, cross/upsell, reviews.
Services: scheduling, quick consultation, multi-step form, Zalo/Chat, map/detail branch.
B2B: lead form, gated document download, account/agent management.
Blog/SEO: optimized editor, category/tag, Article schema, fast index.
Scalability & integration
Multi-language, campaign landing page, A/B testing.
Integrate CRM (HubSpot/Zoho), email/ZNS, ERP/warehouse, payment gateway.
Accessibility: color contrast, text size, keyboard navigation.
5) Warranty & post-handover support (clear SLA, long-term companion)
What should be promised conclusion
Technical warranty: fix arising errors, patch serious vulnerabilities.
Basic content support: import/edit articles, optimize images, create sample landing pages.
SLA: response time (eg 4–8 working hours), fix time according to level level.
Regular maintenance: update framework/plugin, clean database, check log, renew SSL.
Documentation & training
CMS tutorial video, content operation checklist, image/URL/heading naming convention.
Change request form to control development birth.
6) Optimize website speed & security (Core Web Vitals, SSL, WAF, backup)
Speed - experience
Core Web Vitals: FCP/LCP/CLS/INP reach good thresholds, especially on mobile.
Technical: image compression (WebP/AVIF), lazy-load, critical CSS, HTTP/2/3, cache-control, CDN, preconnect, code-splitting, self-hosted fonts, limited third-party scripts.
Infrastructure: suitable hosting/VPS, uptime monitoring, error log.
Security – data safety
SSL + HSTS, form spam blocking, anti brute-force, fixed login restrictions.
WAF (application firewall), rate-limit, reCAPTCHA/hCaptcha.
Backup: automatic daily/weekly, 7–30 day version saving, recovery scenario (RTO/RPO).
7) Reviews & feedback from old customers (social proof)
Review on Google/Facebook/Clutch: prioritize comments with photos/videos as evidence.
Direct references: please contact 1–2 customers who have cooperated to ask about actual experiences (progress, problems, after-sales).
Stability after 3–6–12 months: website still fast? Better SEO? Does the unit propose continuous optimization?
Common mistakes when choosing web design services
Only looking at cheap prices → total life cycle cost (TCO) is important: optimizing speed/SEO, maintenance, upgrades.
Not reading the contract carefully → vague about number of revision cycles, testing criteria collection, warranty responsibility.
Not testing demo → unrealistic expectations about UI/UX, mobile, speed, features.
Not asking about SEO & tracking → lack of content planning, schema, conversion measurement.
Ignoring security & backup → risk of downtime, data loss, Loss of user trust.
6-step process of choosing a "safe - effective" partner
Determine goals & KPIs (leads/revenue/registration/booking), customer profile, budget & timeline.
Screen portfolio (3–5 units), check real site, ask for case studies according to industry.
Receive proposals (proposal): sitemap, wireframe, technology, SEO/speed/security, timeline, quote.
Small trial phase (POC/landing page) to check working style - speed - quality.
Sign contract with clear terms: scope, acceptance, warranty Warranty/maintenance, handover of documents.
Companion after go-live: 90–180 day plan to optimize SEO, A/B testing, expand features.
Why do many businesses in HCM choose Tan Phat Digital?
Transparent process: from discovery → UI/UX → dev → UAT → handover → warranty.
Modern interface design, UX/UI standards: focus on typography (mac SF Pro, Windows Questrial), compact layout grid, clear CTA.
SEO standards from the beginning: content structure, schema, internal links, sitemap/canonical, metadata, speed & Core Web Vitals.
Security & operations: SSL/HSTS, WAF, anti-spam, automatic backup, CMS usage instructions.
Long-term companion: maintenance package - speed optimization - landing expansion for marketing campaigns.
Contact Tan Phat Digital to receive free consultation + implementation roadmap suitable for your industry (demo/POC in a short time).
What is SEO standard website design?
A website with a clear heading/URL structure, quality content, fast speed, mobile compatibility, schema, meta, internal links, and easy to crawl/index.
How long does it take to see SEO results?
Usually 2–3 months for niche keywords, 3–6 months for edge keywords paintings; Depends on content, backlinks, competitors.
Should I choose WordPress or Next.js/Headless?
Depends on goals & resources. WordPress is fast to deploy, many plugins; Next.js/Headless optimizes performance, security, and micro-service expansion. Tan Phat Digital advises on appropriate solutions for each case.
Is there a need for a maintenance contract?
Should be. Maintenance ensures safety, updates, and continuous optimization - especially for sales sites and user data.
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