A/B Test Calculator

Calculate statistical significance for A/B testing

Control Group

Variant Group

Result Conversion Rate

Control

10.00%

Variant

12.00%

Lift/Loss

+20.00%

Statistical Significance

P-value0.1527
Result
Not Significant

Confidence Interval ({confidenceLevel}%)

[-0.74%, 4.74%]

Sample Size Recommendation

Sample size needed for each group (to reach 95% confidence)

1,881

Current sample size

1,000

Note: Current sample size may not be large enough to achieve statistical significance. Approximately 1,881 visitors are needed for each group.

Tools Marketing Tools related