UTM Builder - Create UTM Parameters Online

Create UTM parameters to track marketing campaigns

UTM Information

URL with UTM

Enter URL and UTM parameters...

💡 Instructions

utm_source: Traffic sources (google, facebook, email...)

utm_medium: Traffic type (cpc, organic, social, email...)

utm_campaign: Specific campaign name

utm_term: From advertising keyword (for paid search)

utm_content: Distinguishing ad versions

Free UTM Builder Online - Create UTM Parameters for Marketing

Tan Phat Digital's free online UTM Builder tool helps you create URLs with UTM parameters to track marketing campaigns professionally. Accurately track the effectiveness of Google Ads, Facebook Ads, Instagram, Email Marketing, and all other traffic channels on Google Analytics. Presets available for popular platforms, full support for 5 standard UTM parameters, copy URL with one click. Completely free, unlimited number of URLs created.

Outstanding features

Create Google Analytics standard UTM parameters, compatible with GA4 and Universal Analytics
Presets available for popular platforms: Google Ads, Facebook, Instagram, Email
Fully supports 5 UTM parameters: source, medium, campaign, term, content
Preview the complete URL in realtime when entering information
Copy URL with one click, get visual feedback when copied successfully
Automatically handle URLs with built-in query parameters (add & instead of ?)
Unlimited number of URLs created, use as many as you like
Simple, intuitive interface with detailed instructions for each field

Why are UTM Parameters important for Marketing?

UTM parameters are an indispensable tool for any marketer who wants to accurately measure campaign effectiveness. Without UTM, Google Analytics only knows traffic comes from

Benefits when used

  • •Accurately measure the effectiveness of each marketing channel: paid, organic, email, social
  • •Distinguish traffic from different campaigns on the same platform
  • •A/B test ad versions with different utm_content
  • •Optimize advertising budget based on actual data, not guesswork
  • •Report marketing ROI clearly to management and stakeholders
  • •Track customer journey from first click to conversion
  • •Integrates with Google Analytics, Data Studio, and other BI tools
  • •Standardize naming convention for marketing team

Detailed instructions for creating URLs with UTM Parameters

  1. 1Enter your landing page URL in the
  2. 2box . This is the page the user will arrive at when clicking the
  3. 3link Choose quick preset (Google Ads, Facebook, Email) or manually enter utm_source - traffic source (google, facebook, newsletter...)
  4. 4Enter utm_medium - traffic type (cpc for paid search, paid_social for social advertising, email for email marketing...)
  5. 5Set campaign name in utm_campaign - clear, consistent names (summer_sale_2024, black_friday_nov...)
  6. 6Optional: add utm_term for keywords (paid search) and utm_content to differentiate ad versions
  7. 7See the complete URL preview in the right panel, check whether the parameters are correct
  8. 8Click
  9. 9and use this URL in ads, emails, or anywhere you want to track

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