The marketing world is changing every day, and dry strategies that only focus on sales are gradually losing their appeal. Instead, a new wave has emerged, where emotional marketing has become the most powerful weapon. We can clearly see this through the success stories of agricultural channels such as "Vu Vo Cho Que". They not only sell physical products such as fruits and vegetables, but also sell stories, childhood memories and spiritual values.
Their success is not accidental, but the result of a smart and emotional content strategy. By integrating everyday moments and stories about their homeland, they have touched the hearts of millions of people. The lessons from these agricultural channels are not specific to their industry, but can be applied to every business, from physical products to services. Below are 11 million-view marketing lessons that any business can learn and apply.
1. Tell stories instead of just selling
This is the core and most important lesson. Instead of listing prices, features, or uses, agricultural channels have chosen to tell stories about the product's origin, the care process, and the lives of farmers. Rambutan and durian are not just a dish, but also a part of childhood, of sweet memories.
The power of storytelling lies in the fact that it creates a strong emotional connection. Customers don't buy products, they buy stories and the feelings that stories bring. For businesses, you can apply this by telling the story of the founder, the process of forming the product, or the difficulties overcome to provide the best service. A coffee shop can tell the story of how coffee beans are harvested and meticulously roasted, instead of just saying "come buy our coffee".
2. Invest in professional but still authentic images
In the era of videos and images, visual elements play a decisive role. Agricultural channels have used professional filming and editing techniques with creative angles, vivid color images, and even drones to create beautiful footage of their homeland and fields.
High quality images and videos not only create a strong impression at first sight but also demonstrate the seriousness and professionalism of the brand. Businesses should focus on investing in images on websites and social media channels, whether for products or services. A spa can record videos about relaxation spaces, a software company can create professional product demo videos, all of which help enhance brand value.
3. Balance between professionalism and closeness
The success of agricultural channels comes not only from professionalism but also from closeness and simplicity. They know how to balance using modern filming techniques and retaining the authenticity of rural life. Natural conversations, smiles, and simple words created trust, making the audience feel like they were watching a documentary about their own homeland.
For businesses, this is an important lesson to avoid being too "acting". You can use modern marketing tools, but still maintain friendliness and closeness to customers. A successful corporate content strategy must know how to make the brand both reputable, accessible, and a friend to customers.
4. Compare prices delicately
Agricultural channels often not only simply give the price of the product, but they also compare it subtly. They can tell the story about the price of agricultural products at the wholesale market, at the supermarket, then offer their price, along with a story about quality and dedication.
This approach not only helps customers understand the true value of the product, but also creates empathy. Customers don't feel they are being "forced to buy", but they are supporting a story, a value. Businesses can learn by positioning product value instead of just selling price. Instead of saying “buy product A at price B”, say “with product A, you are not only buying a product, but also a solution, a valuable experience”.
5. Interact with open questions
Technology of creating connections with the community is one of the secrets to helping these channels have a huge amount of interaction. They often ask open-ended questions, evoking the audience's memories and emotions. “Do you have any memories of your hometown?” or “Do you like this dish?”.
These questions not only stimulate comments and sharing but also create a space for the audience to connect with each other and with the brand. Businesses can apply this to increase engagement with customers. Instead of "Contact us now", you can ask "Do you have any problems with [service]? Please share so we can help you."
6. Building a personal brand and inspiring
The success of an agricultural product channel also comes from building the personal brand of the channel leader. They are not only a seller but also an inspiration and a storyteller. Their image is associated with honesty, simplicity and love for the homeland.
Personal branding helps elevate products, creating an added value that competitors cannot copy. For small businesses, building the founder's personal brand is an extremely effective strategy. When customers trust the person behind the brand, they will trust the products and services.
7. Sharing life, values, beliefs
The content of agricultural channels not only revolves around products, but also films about everyday life, about life values, about beliefs. This authenticity has created a tight-knit community where people not only buy but also find harmony.
This is the lesson of authentic content. A spa can share health care tips, a photography studio can tell touching stories behind each photo. Businesses need to go beyond the framework of sales to share the values they believe in, thereby building customer loyalty.
8. Capturing everyday moments
Natural videos, not overly staged, are often easier to spread. Agricultural channels have been very successful in recording everyday moments and unexpected stories that happen during work. Audiences like the truth, not carefully prepared scenarios.
Businesses can apply this by creating behind the scenes content, livestreams about the work process, or everyday moments of the staff. This helps customers feel close, trust and have a more realistic view of the business.
9. Solving the right audience problem
One of the factors that helps their content spread is the ability to “scratch the right itch”. They not only tell stories but also solve problems that the audience cares about, such as output for farmers, quality of agricultural products, or prices.
This is an important lesson about customer insight. Businesses need to know what problems their customers are facing, what their pain points are in order to create content that solves that problem. A software company can create instructional content that addresses technical difficulties users are experiencing, instead of just talking about product features.
10. Smart calls to action
Instead of forced calls to buy, agricultural channels often use CTA (call to action) in a subtle way. Instead of “Buy it now,” they often say “What do you think about this product?” or “If you like it, please share!”
These CTAs encourage interaction, creating a natural connection instead of a simple transaction. Businesses should learn how to use CTAs to encourage shares, comments, or simply leaving a message. This not only increases engagement but also creates a loyal community.
11. Be persistent and consistent
Success does not come overnight. Agricultural product channels have also had to go through a long process of perseverance and consistency. They maintain a regular content posting schedule, with a consistent style of images, sounds, and storytelling.
Perseverance and consistency are the keys to building a strong brand. Businesses should maintain a long-term content strategy, not give up when they do not achieve immediate results. Whether a large or small business, a regularly maintained emotional marketing strategy will bring sustainable results.
Any business can apply
The above 11 lessons are not only specific to the agricultural sector, but are the core principles of modern marketing. No matter what business you're in - spa, homestay, photography studio, service company... - you can apply these lessons.
Turn your products and services into emotional stories, know how to connect with customers with sincerity, and create values beyond material benefits. Marketing is not about selling, but about telling stories, creating value and connecting emotionally.
To build a brand that can spread millions of views, you need a solid foundation. Tan Phat Digital helps businesses design websites and market in a storytelling direction, turning your product into an influential brand, helping you reach and conquer customers in the most effective way.
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