1. The headache of businesses today
Many businesses are in a situation: every month they spend tens, even hundreds of millions of dong to run Facebook ads, Google Ads, TikTok... But revenue is not proportional to costs.
Common symptoms:
Advertising budgets increase continuously, but the order rate does not increase.
Rate Low conversion: many clicks, many inboxes but few closed customers.
Difficult to measure effectiveness, unclear where the money "goes to".
So the big question is: Does the cause lie in advertising, in the market... or in the business's own website?
2. Ineffective advertising: 70% of the problem lies in the Website
It is true that advertising may not be optimal, but according to an internal survey at Tan Phat Digital, 70% of the reasons why advertising burns money but does not generate orders comes from the Website.
2.1. Poor user experience
Website loads slowly, users leave within the first 3 seconds.
Not mobile friendly – while more than 80% of traffic today comes from phones.
Confused interface, difficult to find products/services.
2.2. Lack of trust
Customers cannot easily buy online without:
Clear address and business information.
Reviews, testimonials, reputable certificates.
Actual images, convincing content.
2.3. Call-to-action (CTA) is not clear
Many websites do not lead customers to action:
Buy button is in the wrong place.
The registration form is too long, frustrating.
There are no incentives to stimulate conversion.
2.4. Website has not integrated measurement
Do not install Google Analytics, do not track user behavior. Consequence: not knowing where customers leave, not optimizing the conversion funnel.
3. Case Study: Electronics Retail Business
A customer in the electronics retail sector came to Tan Phat Digital:
Google Ads advertising budget ~200 million/month.
Large number of clicks, but conversion rate is only 0.3% (while the industry average is 2–3%).
Website loads slowly (over 9 minutes) seconds), old interface, lack of mobile version.
Solutions implemented by Tan Phat Digital:
Redesign website according to UX/UI standards: clear layout, optimized on mobile.
Optimize page loading speed: compress images, upgrade hosting, use CDN.
Add element of trust News: genuine certification, customer reviews, warranty policy.
Optimize CTA: add prominent "Buy now", "Sign up for consultation" buttons.
Implement tracking: attach Google Analytics 4, measure behavior step by step.
Results after 4 months:
Time Page loading time decreased from 9 seconds to 2 seconds.
Conversion rate increased from 0.3% → 2.5%.
Online revenue increased 7 times, even though the advertising budget remained the same.
👉 This case proves: the advertising does not generate orders not necessarily because of the channel, but because the website is not enough. the ability to "retain and close" customers.
4. Key factors for a website to "close orders"
4.1. Page loading speed
Gold standard: < 3 seconds.
Google research: 1 second slow → 20% reduction in conversion rate.
4.2. UX/UI standard design
Simple interface, easy to search.
Colors and fonts synchronize with the brand.
Mobile-first design.
4.3. Persuasive content
Detailed product descriptions, clear benefits.
Actual images/videos.
Content is advisory, not just sales.
👉 Read more: content marketing services to understand how to build converting content.
4.4. Strong call-to-action
CTA placed in a prominent position.
Short, clear action: “Buy now”, “Sign up for consultation”.
Incorporate urgent elements: “Only today”, “Limited quantity”.
4.5. Trust factor
Customer feedback, case study.
Collaboration brand logo.
Transparent return policy.
👉 See more: overall SEO services - because SEO standard websites not only help increase traffic but also increase reliability.
5. When does the error lie in the advertising, not the website?
It cannot be denied that sometimes the problem comes from the advertising itself:
Target is the wrong audience.
The advertising message does not match the product.
No A/B testing for optimization.
For example: a foreign language center targets advertising for high school students, but puts a landing page for for working people. Result: many clicks but no one registers.
👉 In this case, Tan Phat Digital deployed Google Ads service with a keyword research process, testing many ad samples, synchronizing with landing page content. Results: cost/lead reduced by 40%, conversion rate increased by 3.
6. Website + Advertising + SEO: The trio to create sustainable revenue
An effective marketing campaign needs a combination:
Website: a platform to close orders.
Paid advertising: bring in customers quickly.
SEO: build long-term, low-cost traffic low.
For example: a travel company cooperates with Tan Phat Digital:
Website is optimized for UX/UI and CTA.
Google Ads attracts customers immediately.
SEO brings the keywords “Phu Quoc package tour”, “Ha Long tour” into the top 3 of Google.
Results: not only customers immediately, but after 1 year, 60% of customers come from natural SEO, helping to significantly save advertising costs.
Running ads that burn money but do not generate orders is often not the only error in advertising, but the root lies in the unoptimized website. A website with standard UX/UI, fast speed, convincing content, clear CTA - is the foundation to convert all marketing efforts into revenue.
👉 Don't let your website become a "hole" in your marketing strategy. Let Tan Phat Digital accompany businesses in optimizing websites, implementing SEO, and smart advertising to turn marketing costs into real profits.
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