
3 E-commerce Mega Campaign Profit Barriers & Sustainable Growth Strategy
Discover how to escape the short-term GMV trap with a 3-phase operating model and PED pricing science that helps brands optimize lifetime profit (LTV) during shopping malls.

Case Study: Mastering SEO+GEO for YMYL Health in the AI Overview Era
An unprecedented analysis of the three-month SEO strategy for the Qigong & Yoga website. Detailed report on how Tan Phat Digital used Semantic SEO, strict E-E-A-T principles, and optimized AI-friendly structure to reach position $0$ (Position 0) in AI Overview, achieving an impressive $11.8%$ CTR on converting keywords.

Case-study SEO for Fashion and Shoes industry - 72% Organic Traffic growth story
Case-study SEO of Brand H's fashion and shoe industry: From a website with many technical errors and low traffic, to 72% organic traffic growth after 4 months of implementing the overall SEO strategy.

Should SEO Commit to Conversion KPIs? Realistic Perspectives & Alternative Models
Should SEO be forced to commit to conversion KPIs? Analyze scope of control, "virtual commitment" risks and tiered KPI model (Input–Output–Outcome) to measure real effectiveness, associated with GA4/CRM.
![[CASE STUDY] SEO FnB Ho Chi Minh City: Organic +180% & Booking +70% After 6 Months](https://res.cloudinary.com/dtmxgrnfn/image/upload/v1756640906/tanphatdigital/case-study-seo-fnb-tphcm-organic-180percent-and-booking-70percent-sau-6-thang_31082025_114823_933.webp)
[CASE STUDY] SEO FnB Ho Chi Minh City: Organic +180% & Booking +70% After 6 Months
FnB SEO case study for a restaurant in Thao Dien (District 2, Ho Chi Minh City): implementing Topical Map, Local SEO, bilingual content, On-page/Technical/Off-page optimization. After 6 months: Organic +180%, Top 3 "river view restaurants", online booking +70%.

What does SEO do when running Google Ads? Analysis From Tan Phat Digital
"Already running Google Ads, what else can SEO do?". The article analyzes why SEO and Google Ads do not compete, but complement each other, helping businesses break through and develop sustainably.

5 Serious Mistakes When Using Users to Push Top SEO
Analyze common mistakes when using Users to push to the top of SEO and provide advice to apply this tactic effectively and sustainably.