AI Overviews and Content Length: What Does Ahrefs Prove?
Ahrefs' study of 174,000 URLs found that the correlation coefficient between length and AI citations was just 0.04. Stop racing for word count and focus on directness and credibility.
Case Study NIVEA: +233% Growth in E-commerce Revenue Thanks to Key SKU and Dual-Platform Strategy
The strategy of focusing on one Key Product (Key SKU) combined with Compound Growth on e-commerce platforms has helped NIVEA achieve total revenue growth of +233% in the first half of 2025, with the Body Care industry growing by +535%.
Should I continue doing SEO or give up? Adaptive Strategy for the AI Era Overview
Expert report: SEO is not dead, but has changed. The decrease in traffic due to AI Overview forces businesses to shift from the race for rankings to the E-E-A-T battle for quality and reliability. It's time to restructure your strategy.
How AI Search Changes Conversions Measurement: The New KPI Framework
In the Zero-Click era, digital value no longer lies in traffic, but in power and trust. AI search brings less traffic, but conversion rates are 2-10 times higher, forcing businesses to switch to measuring Influence and Trust (Citation, Share of Voice).
Google Trends + AI: Outstanding Content Strategy for the Zero-Click Era | Tan Phat Digital
Hybrid Content Strategy: Use Google Trends to detect trends and Generative AI to unlock exclusive Insight, helping your content achieve high E-E-A-T and be cited by AI, surpassing "normal" content.
AI Era SEO: Becoming a Trusted Answer Source (GEO/AEO)
AI is changing the way we search. SEO is now not just about rankings but the race to become a trusted source of knowledge.
Dictionary of Core Marketing Terms: Digital, Branding, Trade & Media - Tan Phat Digital
The most in-depth, comprehensive dictionary on core Marketing for beginners. The article includes definitions, calculation formulas, practical application contexts and successful Case Studies from Tan Phat Digital experts, helping you master 4 key areas: Digital Marketing, Branding, Advertising & Media, and Trade Marketing.
20 Content Marketing Mistakes Beginners Need to Avoid to Get Your Content to Convert
In-depth article on 20 strategic and technical mistakes that cause Content Marketing to fail to drive conversions.
ChatGPT Group Chat: Strategic Analytics and Collaborative AI
OpenAI has extended ChatGPT to a group collaboration environment with the Group Chat feature, using the GPT-5.1 Auto model and Ambient AI mechanism to appropriately intervene in the conversation, marking an important step forward in the field of AI supporting group work.
Strategic Mistakes: Why "Good" Content Still Fails – Multidimensional Analysis Framework and Modern SEO Content Optimization Process
Analyze the reasons why "good" content still fails at TOP Google. Apply the E-E-A-T framework, interaction index and 3-stage Content Audit process to improve SEO quality, especially for the Vietnamese market.
20+ Strategic Factors That Drive ChatGPT Source Citations
Analyzing 20 deciding factors for a website to be cited by ChatGPT, based on a study of 129K domains. Discover the importance of Backlinks, E-E-A-T, page load speed, and optimal content structure for the LLMO era.
Color Psychology in Marketing: A Strategic Guide to Successful Branding
In-depth analysis of color psychology, identity principles, cultural influences and CTA applications, helping brands optimize perception and drive business performance.